At conventions like that, having book launches on-site drives more business to the Trader's Room. This year there was only the one launch on-site, others being held elsewhere at a function on the Saturday night. Overall sales in the Trader's Room were well down as a result. In comparison to the 2011 convention when the same stall stocking my book had done several thousand dollars of business, this year sales were probably in the region of 5% of the previous year.
I was however quite chuffed that there were more copies of my novella sold than any other title on the stall. Does that make me a 'best seller?' Not really, seeing my sales were still single digit. But it was still nice to be calculating my sales less stall commission and writing them a receipt for my share of the take.
In fairness, my sales were to people who knew me. But it was still nice to see a few being shifted, not to mention being asked to autograph all of them. And I had the thrill of a first-time solo author seeing their work actually on sale somewhere.
The rather obvious lesson is that just having them present at a a sales outlet does not guarantee actual sales. Like any product, some sort of marketing and sales plan is needed.
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